How Chatbots are transforming the Hospitality Industry
For hoteliers, automation has been held up as a solution for all difficulties related to productivity issues, labor costs, a way to ensure consistently, streamlined production processes across the system. s a matter of fact, you see them in abundance in Facebook Messenger and also, these bots are deployed on websites for better interaction with the guests or customers
As these technologies continue to advance, new methods of communications will mean big changes, not only when it comes to brands connecting with current and prospective customers, but also with their own employees. The adoption of these virtual assistants is growing, and brands are using chatbots in lots of exciting ways. You can order food, schedule flights and get recommendations for pretty much anything. Chatbots seemingly are the future of marketing and customer support.
The use of chatbots in the hotel industry is still evolving, but it currently encompasses a wide range of services, from hotel bookings and customer service inquiries to pre/post-stay inquiries and general travel advice. Now, all of these things can be achieved, maintained, and sustained through the use of technology. And one of the best ways to achieve them is by utilizing chatbots.
What is a chatbot and does my hotel need one?
If you’re familiar with instant messaging platforms (like Facebook Messenger, Whatsapp and so on) you’ll understand the basics behind a chatbot. Having a chatbot on your hotel website or mobile app means that your guests can get on-demand and custom-tailored information in a natural and conversational way, 24/7 and in just one click, and the chances of losing a guest during the booking journey reduce considerably.
5 Ways in which chatbots are improving Hospitality Sector.
- They can be used as a reservation channel to increase direct bookings.
- With chatbots language in not a barrier
- Chatbots will enable this interaction with their customers with more ease and convenience.
- Because the messaging system is managed by AI, chatbots are there for guests 24/7.
- By constantly interacting with customers, chatbots ensure that there is steady traffic on the website and other portals which lead to increasing hotel revenue
Many guests feel embarrassed to ask particular questions at the reception but will use a chatbot to ask those questions. They find it easier to open up about such things that way. That's a perfect opportunity for upselling. Based on common keywords, hotels can offer other products and services to guests in a natural and fluent way. Knowing their commonalities, preferred activities and priorities gives hotels an opportunity to make their stay more pleasurable and enjoyable.
If you need to automate the guest interaction process, then a chatbot is definitely something worth considering. Luxury now has a personality. Discovery, booking, complaint management all on chat. Book your demo.
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