To this day, email remains one of the most popular and versatile mediums available. Email marketing is a strategy used by many businesses, and can be defined as the following: Email marketing is the method of sending a commercial message to a desired person, or set of people, via email. This usually includes any email communication sent to an existing or potential customer.
Email Marketing can be more than just text, rich media formats can provide images and give your product or service texture and flavor. In email marketing, you have the complete attention of the potential customer. Pop-up ads or other internet advertising often get in the way of what the potential customer is looking at: The content. But with direct email marketing the advertising is the content.
Newsletters can be sent to the email list you've built from the people who provided the necessary information on your website, for instance, providing these potential customers with news updates about your company, upcoming events and/or special offers – and, of course, reminding them that your business exists and that maybe it's time for another visit.
The Major Benefits of Email Marketing
When done successfully, email marketing can lead to a number of benefits:
Increase Brand Awareness
Every time you send an email, day or night, you’re exposing your business and brand to consumers everywhere. By utilizing targeted content, strategic planning, and a smart design, your business and brand’s value will increase. In doing so, you stay better connected with your audience. Increased brand awareness means that when a customer needs a product or service, they’ll be more likely to look to you, thus turning leads into clients, and clients in loyal customers.
More Cost Efficient
Arguably the most attractive benefit of email marketing is the return on investment. Compared to social media, email is one of the most affordable marketing strategies available, with costs that are much less significant than any other marketing channel.
Track User Engagement
Thanks to the advanced software on the market today, drawing on data to determine what’s successful, and what’s never been easier. Tracking how many people open an email, click a link in an email, or even identifying if your email made it to right inbox are a few of the capabilities email marketing solutions can offer.
Some people think email marketing is outdated, but they couldn’t be more wrong. Email marketing has been utilized since shortly after the birth of the Internet. It has evolved considerably since then and is still an incredibly useful marketing tool. In fact, many entrepreneurs argue that email marketing is more important now than ever before.
An email survey is material sent to your clients or potential clients
asking for their feedback. It’s a great way to test a new product,
service or idea. It’s also a great way to show the customer that you
care about their opinions and are willing to work with them.
If your business is not actively engaging and building a database of customer email addresses, now’s the time to start. Email is alive and well, and incorporating it into your digital marketing strategy is a must. Without an email marketing strategy in place, you may be putting your business at risk.
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