Pay Per Click (PPC)
Pay-per-click advertising has become one of the most effective tools available in online marketing. The goal of pay per click advertising is to get in front of searchers who are looking specifically for what you have to offer. This takes careful keyword research strategic bidding, and compelling ad copy just to get the click.
Search engines like Google and Bing make Pay Per Click advertising available on an auction basis where the highest bidder typically earns the most prominent placement, with some caveats. To show an ad in PPC or Paid Search results, marketers create ads and then bid on specific search phrases for which to show them. These pay per click ads will then appear above and below the non-paid. PPC advertising is an incredible opportunity to give your business a leg up by putting your brand and products in front of interested users who may never have found it otherwise. Unsurprisingly, it can be an irreplaceably valuable tool for building brand awareness generating leads and driving conversion
Pay-per-click advertising can play an important role in your business’s broader online marketing campaign. It can be especially useful for specialized, time-sensitive campaigns, to directly address competitors, or to break into new geographic markets.
With some systems, such as Google AdWords, you can generate targeted traffic within a few minutes of opening an account. Even if you’re still getting your head wrapped around the concept of PPC, I guarantee that you’re very familiar with plenty of PPC platforms, each of which has their own unique benefits and best uses
Google Ads - Where ads are shown to customers based off their searches. AdWords’ best value comes from showing your ad content to users who are actively looking for what you have to offer and are further along in the buying cycle.
How much does Pay Per Click cost?
The answer: it depends.
It depends on several factor:
- The ad network you’re using
- The keywords you’ve chosen
- Your own budget.
Cost per click varies from ad network to ad network. As you can imagine, cost is dictated by supply and demand. That’s why an ad with Google generally costs more than ad with Bing (on a per-click basis, anyway). Google is a much more popular search engine.
For starters, PPC:
- Offers quick entry.
- Results are easy to measurable and track.
- Works well with other marketing channels.
- Provides a wealth of useful data
Advantages of PPC
- Pay Per Click is measurable and trackable
- Quick entry
- You are in control
- Pay Per Click contributes to business goals
Let’s face it. One of the most important digital marketing goals is having your site rank high on Google organically. This takes a lot of work and involves an in-depth knowledge of how websites function. It’s a time consuming, and often unpredictable, process. If you’re not a web expert, have limited knowledge, or are looking to have your site ranked on Google to bring new traffic to your site for a particular event, location, or season, then perhaps Prizeless Technologies is here to help you with your Pay Per Click campaigns
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